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Viewing domain data
To view the data for a domain, enter the domain, select the number of results to return and click the Find button. To see a demo of this tool, enter the domain business.com
Top referrers
The top referrers column shows the top referrers that have been sending traffic the domain. To view the individual pages that were referring traffic, double click on a referrer host, or right click and select Open from the popup menu.
%
The % column shows the referrals as a percentage of the total.
Share
The share column shows a visual representation of the referrals
Date
The date column shows the last referral date
Top search terms
The top search term column displays the top search terms for the domain. To identify which search engines are sending the traffic for a keyword, double click on the keyword.
To add keywords to a project in the Keyword Manager, select the keywords, then right click and select Copy from the popup menu. Then open the Keyword Manager and paste the keywords into the project folder by right clicking on the project folder and selecting Paste from the popup menu.
%
The % column shows the search terms as a percentage of the total
Volume
The volume column shows a visual representation of the search terms.
Date
The date column shows the last date that the top search term was used.
In this example, the top sites that send the most traffic to business.com, are search engines. This means that to effectively compete with this domain, you would need to focus your efforts on Search Engine Marketing. Google, is responsible for over 46% of the overall traffic to the business.com domain, so you would want to look at which search terms drive traffic to this domain, and whether they are paying for any advertising on Google.
The top search term data shows that MSN is providing 58.33% of the search engine referrals for the keyword "business directory". This may be due to business.com having higher organic rankings on MSN, or business.com may be paying for the listing on MSN via Overture.
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