Displaying the seasonal trends graph

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A seasonal trend graph shows the number of searches performed on a keyword over the last 12 months.

This data can help to:

• Identify seasonal trends
  
• Plan marketing campaigns to coincide with traditional peak periods like Christmas or Valentines Day
• Determine the ideal timing for marketing campaigns
  
• Predict traffic levels during low peak periods like the holidays.

To view the seasonal trends graph, highlight the keyword, and click on the Seasonal Trends button. You can also right click and select Seasonal Trends from the popup menu.




The seasonal trends graph for the keyword "inkjet printers". This graph shows that the most searches are made between November and March.



The graph type can be changed by clicking on the Bar, Spline or Line buttons.